The challenge is to write twelve picture book drafts, one a month (and there's the extra challenge of aiming to revise a manuscript each month too).
There's three levels of membership, depending on what stage you're up to in your writing career. There's a forum where writers can discuss craft, and other topics, and a Facebook page. Each month there are posts from guest writers/illustrators, and a seminar from an industry expert. (I've learned some real nuggets of picture book wisdom from these seminars).
Probably the best part of it, is the community and support of other writers ... 650 odd of them. If you ever feel like you're on your own out there ... you're not.
For me, the best things about 12 x 12 are:
- It makes me at least try to start a new picture book each month (even if I don't have a great idea). If I don't write a new draft, I don't get the badge.
- I also have to revise at least one picture book (or I miss out on another badge, and I do like badges).
- I have met two fantastic critique partners, Karen Collum and Rachelle Sadler. They are so supportive, and have given me such great advice. Thanks, Karen and Rachelle!
So far, this year I've drafted seven new picture book manuscripts. Woop woop! (I'm not saying they're good, in fact a couple are seriously bad, and the others need some work ... but, hey, that's what writing's all about, isn't it?)